What is AI visibility?
AI visibility is how often AI assistants such as ChatGPT, Gemini and Perplexity mention, recommend or cite your business when people ask questions about your market. It's measured by asking the same questions on a schedule and recording which brands each answer names and which sources it relies on.
It differs from search ranking: an assistant gives one written answer rather than a list of links, so the question is whether your business appears in that answer, and whether it's named, recommended or cited as a source.
Kleos checks ChatGPT, Google AI Mode and Perplexity every week on every plan, using your customers' questions asked the same way each time so results compare over time. It shows whether you were mentioned, who was named instead and which sources the assistant used, and turns the biggest gaps into suggestions for content.
Nobody can promise an assistant will recommend you. Tracking shows trends; it doesn't prove what caused a change.