Problems worth solving.
Ideas worth sharing.
Notes on marketing for small businesses: customers' problems, Google search, AI assistants and content people act on. Each article says who wrote it.
Browse by step of the client journey, from first inquiry to onboarded client →
What to Post on LinkedIn as a Founder When You Don't Know What to Write
Written with Kleos, reviewed by our team.
Stuck on what to post on LinkedIn? Turn the buyer problems you hear every week into a running list of posts and a cadence you can keep during launches.
How to Stop AI-Written Content From Making Claims You Can't Back Up
Written with Kleos, reviewed by our team.
AI drafts invent product claims legal never approved. Here's why it happens and how a claim registry turns review into a quick check, not a rewrite.
How to Keep a Content Calendar on Track With a Small Marketing Team (Even in Launch Weeks)
Written with Kleos, reviewed by our team.
Why small marketing team calendars slip when launches land, what it costs your pipeline, and a capacity-based way to keep content shipping in busy weeks.
Does ChatGPT recommend your business? How to check, and what to do about the answer
Written by the New Odyssey team, with AI help. Not written in Kleos.
Buyers now ask AI assistants which tool or firm to use. Here's how to see whether they name you, who they name instead, and what you can change.
Waiting on clients before the work can start? How to ask once and stop chasing
Written by the New Odyssey team, with AI help. Not written in Kleos.
Projects stall on missing files, logins and half-answered questions. A practical way for agencies, accountants and consultants to collect everything once.
They asked about working with you. Then they never picked a time. Why inquiries stall before booking
Written by the New Odyssey team, with AI help. Not written in Kleos.
Interested people drop off between the inquiry and the booked call. Why it happens for coaches, consultants and appointment-led businesses, and how to win more of them back.
Scope creep starts in the proposal: how to write scope a client can't misread
Written by the New Odyssey team, with AI help. Not written in Kleos.
Most scope disputes trace back to wording in the proposal. How small agencies and consultants can write scope, extras and exclusions that hold up.