What is AI search optimization?
AI search optimization is making your business easier for AI assistants and answer engines to find, understand and cite. It's also called generative engine optimization (GEO) or answer engine optimization (AEO). It starts from the questions customers ask and publishes clear, specific answers on pages an assistant can quote.
In practice it means answering real customer questions plainly and early on the page, saying who you are and what you offer in consistent terms, and publishing the same facts wherever you appear.
Kleos plans content around your customers' problems and questions, and its weekly AI-assistant checks show where assistants name other brands instead of you, so the next piece answers that gap. It shows where you stand; it doesn't promise you'll be recommended.