GLOSSARY
What is a content calendar?
A content calendar is a schedule of what a business will publish, where and when: posts, articles, newsletters and the topics behind them. It turns marketing from bursts of activity into a steady rhythm, and shows at a glance what's drafted, approved and published, and what's still missing.
A good calendar starts from what your customers need to know, not from what's easiest to write, and it's sized to what the team can actually produce so the month doesn't stall halfway.
Kleos builds a 30-day calendar from your website, around your customers' problems, sized to your plan's monthly allowance. It refills as the month goes, drafts the coming 7 days automatically and holds each draft for your approval.