GLOSSARY
What is brand voice?
Brand voice is how a business sounds in writing: its word choices, tone, level of formality and the things it never says. A consistent voice makes posts, articles and emails recognizable as yours, and keeps AI-written drafts from sounding like everyone else's or claiming things you can't back up.
A voice is more than a tone. It includes the facts that must stay true, such as what you offer and what you don't, and the phrases you avoid.
Kleos learns your voice from your website and your “How you sound” setting, and you can correct it. A draft can't be approved while it breaks a “Never say” rule or names a feature you don't offer.